MEDIA RELEASE

FOR IMMEDIATE RELEASE

Who New™ LLC Adds Two Senior Advisors

Amy Guggenheim Shenkan and John R. Ellis bring deep Marketing and Technical expertise to Who New team

San Francisco, CA – January 15, 2004 – Who New™  LLC (www.whonewllc.com), the leading operator of community networking websites that serve specific cultural communities, today announced the creation of an advisory board and the appointment of two key members.  Jed Dempsey, the founder and CEO of Who New, stated that “We are thrilled to have people of the caliber and accomplishments of Amy and John join the team to help guide the marketing and technical strategies for Who New.”

Amy Guggenheim Shenkan, who holds an M.B.A. from the Harvard Graduate School of Business Administration, will serve as the company’s marketing and business development advisor.  Amy, a former colleague of Dempsey’s from McKinsey & Company, brings over 18 years of management experience in consumer technology companies, having led teams in marketing, business development, strategy and product management. Prior to starting her own consulting firm in 2000, Amy was a Senior Vice President at Travelocity.com (formerly Preview Travel, Inc) where she was responsible for building and leading the business development, alliance management, investor relations and human resources functions.  In her advisory capacity for Who New, Amy is helping to launch new community websites, craft and execute the marketing strategies for the new websites, as well as strategize about new features and functionality to improve the value of the service.

John R. Ellis, who holds a Ph.D. in Computer Science from Yale University, will serve as the company’s technical advisor. John brings over 25 years of experience in startups and research, in entrepreneurial, managerial, and technical roles to Who New. Most recently, John was SVP Engineering and Operations for Alta Vista, one of the Internet's largest and most sophisticated search engines. In his advisory capacity for Who New, John is helping the team enhance the flexibility and scalability of the company’s software platform which, as Dempsey states, “is critical to the success of our business, given our rapid growth.”

Who New's purpose is to enhance the power of each member's personal network and to increase the connectivity of the entire targeted community. The company believes that in an increasingly crowded marketplace of general-purpose social networking websites, value exists in creating special-purpose, “community networking” sites focused on cohesive communities that are naturally connected in the offline world. Who New plans to launch sites serving several different communities in the coming months, beginning with the Latter-Day Saints (LDS) community and the Jewish community.

About Who New
Who New™ LLC is the leading operator of community networking websites that serve specific cultural communities. Who New is headquartered in San Francisco, CA.  www.whonewllc.com

For more information, visit www.whonewllc.com, e-mail media@whonewllc.com, or call (800) 431-0324.